Avrae tracks how AI systems talk about your brand across ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Mode. Different parts of the app surface different slices of that data — this guide explains what each metric means and how to use it.
Report metrics
When you run an analysis, Avrae generates a report that summarizes your position in AI search for your category.
AI Visibility Score
Your AI Visibility Score is a 0–100 rating of how discoverable your brand is across AI platforms. It combines four factors:
- Content depth — Does your site provide enough substantive, answer-ready content for AI systems to draw on?
- Brand authority — How established and credible does your brand appear in the category?
- Keyword coverage — Are you associated with the terms and topics buyers actually search for?
- Technical signals — Do structural and technical factors (site quality, clarity, crawlability) support AI understanding?
A score of 70+ is strong. 40–69 is moderate. Below 40 means AI systems rarely recommend or reference you for tracked questions.
The score is relative to your market — it reflects how you compare against the competitors identified in your report.
Competitor rankings
The AI Visibility chart ranks you against identified competitors by score. Each bar shows a brand's overall AI visibility score. Your rank (e.g., #3 of 6) tells you where you sit in the competitive set for AI-generated answers.
Competitors are categorized as direct, indirect, or potential based on how closely they compete for the same buyer questions.
Executive summary and key insights
The executive summary is a narrative overview of your competitive position — how many rivals were identified, where you rank, and what the biggest gaps are.
Key insights are specific, data-backed observations generated from your report data — for example, which competitors outrank you, where your content is thin, or which AI platforms mention you least.
Prompt-level results (AI Mentions)
The AI Mentions section shows how your tracked prompts performed at the time of the report. For each prompt you see:
- Which AI systems mentioned your brand (and at what position)
- Your mention rate for that prompt (e.g., 3 of 5 systems)
- The leading competitor mentioned alongside you
This is a snapshot from the initial analysis — ongoing monitoring lives on the Prompts and Dashboard pages.
Dashboard metrics
The dashboard aggregates data from recurring prompt monitoring and shows trends over time.
AI Visibility Score (dashboard card)
The dashboard visibility score card shows your current score, a label (Strong / Moderate / Needs work), and your rank among tracked brands. Click through to Analytics for the full breakdown.
Mention rate
Mention rate is the percentage of AI responses where your brand appears. If Avrae queried 100 prompts across six AI systems and your brand was mentioned in 42 responses, your mention rate is 42%.
This is one of the simplest health checks: are AI systems even aware of you for the questions that matter?
Share of voice
Share of voice compares how often your brand is mentioned against competitors across all tracked prompts. If you appear in 30% of responses and your top competitor appears in 55%, they have a larger share of the AI conversation in your category.
Visibility trend chart
The brand visibility chart plots mention counts over time for your brand and top competitors. Use the date range filter to compare weeks or months. Rising lines mean AI systems are mentioning that brand more often; flat or declining lines suggest stagnation or lost ground.
Top brands by visibility
The Top Brands sidebar ranks all tracked brands (yours and competitors) by mention percentage. Filter to Competitors only to see who is winning the AI conversation without your brand in the mix.
Performance by AI system
Each AI platform behaves differently. The AI system cards show mention rate per platform — ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Mode — so you can see where you are strong and where you are invisible.
Organic brand mentions
Organic brand mentions tracks how often competitor brands appear in AI responses (when your brand is not the focus). This reveals which rivals AI systems default to when answering category-level questions like "best payroll software" or "top HR tools."
Top cited domains
Top cited domains shows which websites AI systems link to most often across your tracked prompts. Domains are tagged as yours, a competitor, or third-party (reviews, news, directories). High third-party citation share often means AI is learning about your category from sources you do not control.
Model usage
Model usage shows query volume per AI system — how many prompts were run against each platform in the selected period. Useful for understanding data coverage, especially on higher-tier plans with more systems monitored.
Prompts page metrics
The Prompts page is where you manage and inspect individual tracked questions.
Visibility (per prompt)
Each prompt has a visibility percentage — the share of AI systems that mentioned your brand when that specific question was asked. Displayed as a circular progress indicator with color coding: green (70%+), yellow (40–69%), red (below 40%).
Top competitor (per prompt)
For each prompt, Avrae identifies the leading competitor — the rival mentioned most often across AI responses for that question. This tells you who AI is recommending instead of you for that exact buyer query.
Mentions and last run
Mentions is the raw count of AI responses where your brand appeared for that prompt. Last run shows when the prompt was last queried — useful for confirming monitoring is active and data is fresh.
Prompt type and category
Prompts are tagged as Auto (generated during analysis) or Custom (added by you). Categories include product discovery, comparison, recommendation, brand, and general — helping you organize prompts by intent.
Citations page metrics
The Citations page tracks URLs that AI systems reference as sources in their answers. See our Understanding AI Citations article for a deeper dive.
Total citations
The total number of unique source links captured across all monitored AI responses in the selected period.
Source classification
Each citation is classified by source type:
- Own — Your domain
- Competitor — A tracked rival's domain
- Third-party — Reviews, news, forums, directories, or other external sites
This breakdown shows whether AI is citing your content, your competitors' content, or neutral third parties.
Page type
Citations are also tagged by page type — homepage, blog, docs, product page, review, news, etc. — so you can see which content formats AI systems prefer as evidence.
Domain frequency
The top domains summary ranks the most-cited domains. High competitor domain counts suggest rivals are producing content AI trusts. High third-party counts may indicate your category narrative is shaped by external sources.
Filters
Filter citations by URL search, date range, AI system, prompt, source type, and page type to investigate specific gaps — for example, "show me all third-party review sites cited for comparison prompts on Perplexity."
How the metrics connect
Prompts → AI responses → Mentions + Citations → Scores + Trends
- You define prompts (buyer questions).
- Avrae queries AI systems and stores prompt results (mentions, positions, sentiment, citations).
- The report gives you a one-time snapshot with scores and insights.
- Monitoring repeats those queries on a schedule, feeding the dashboard with trends.
- Citations reveal which domains AI treats as evidence — often the actionable layer beneath mention counts.
A brand can have a decent mention rate but low citation share (named but not linked). Or high citations on third-party sites but low on their own domain (AI knows the category but not their content). Reading metrics together tells a fuller story than any single number.
Quick reference
| Metric | Where | What it tells you |
|---|---|---|
| AI Visibility Score | Report, Dashboard | Overall 0–100 discoverability |
| Competitor rank | Report | Your position vs rivals |
| Mention rate | Dashboard, Prompts | % of responses mentioning you |
| Share of voice | Dashboard | Your mentions vs competitors |
| Visibility trend | Dashboard | Change over time |
| Top competitor | Prompts, Report | Who AI recommends instead |
| Citations | Citations page | Which URLs AI uses as sources |
| Source type | Citations page | Own vs competitor vs third-party |
| AI system breakdown | Dashboard, Prompts | Performance per platform |
Next steps
- Run or refresh your report to get a baseline score and competitor set.
- Add custom prompts for the exact questions your buyers ask.
- Review citations to find content gaps and third-party narrative risks.
- Browse the glossary for definitions of GEO, AEO, share of voice, and more.
Metrics only matter when they drive action. Use mention rate to spot invisibility, share of voice to track competitive shifts, and citations to prioritize content that AI systems will actually reference.