How can we explain AI visibility?
Search the terms behind GEO, citations, prompts, share of voice, sentiment, and the signals Avrae tracks across AI answers.
Browse the language of AI search
Glossary terms
Showing 18 of 18 terms
GEO is the practice of improving how often and how accurately a brand appears in generative AI answers from tools like ChatGPT, Gemini, Claude, Perplexity, and Google AI experiences.
Why it matters
Buyers increasingly ask AI systems for recommendations before visiting websites. GEO helps teams understand whether their brand is visible in those answers.
AEO focuses on structuring content so answer engines can understand it and use it when responding to direct questions.
Why it matters
Clear answers, helpful comparisons, and well-structured pages make it easier for AI and search systems to explain what a company does.
AIO usually refers to Google's AI Overview experience, where Google summarizes information and may include cited sources above traditional search results.
Why it matters
AI Overviews can influence which brands buyers notice before they click any organic result.
AI citations are URLs or domains referenced by an AI answer as supporting sources for its response.
Why it matters
Citation tracking shows whether AI systems are using your domain, competitor domains, or third-party sites when answering buyer questions.
Prompts are the questions Avrae asks AI systems to measure brand visibility, such as 'Best global payroll software' or 'Native Teams alternatives'.
Why it matters
The quality of prompts determines whether tracking reflects real buyer discovery and comparison behavior.
Prompt monitoring is the recurring process of asking selected AI systems the same tracked questions and recording how answers change over time.
Why it matters
Recurring monitoring turns a one-time report into trend data for mentions, positions, sentiment, competitors, and citations.
AI visibility describes how discoverable a brand is across AI-generated answers for relevant market, product, and comparison questions.
Why it matters
A brand can rank well in traditional search but still be absent from AI answers that buyers use to shortlist vendors.
A visibility score is a 0-100 metric based on whether the brand is mentioned, where it appears, how it compares to competitors, and sentiment.
Why it matters
It gives teams a fast way to understand whether AI systems are recommending, ignoring, or ranking competitors above them.
Get traffic that converts from AI search
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.