The best AI visibility platform depends on your team: Profound for large enterprises, Peec AI for country-specific dashboards, Otterly.AI for the cheapest entry plan, Avrae for small teams that want all seven major AI surfaces on every plan, Mentions.so for low-cost tracking, and AthenaHQ for analytics-heavy teams. Writesonic and Ahrefs Brand Radar fit teams already using those suites.
All of these track how often your brand appears in AI-generated answers, who gets mentioned instead, and which sources influence those answers - data traditional SEO tools cannot see.
Quick comparison
| Platform | Best for | Starting price | Entry plan includes |
|---|---|---|---|
| Profound | Large enterprises | No public price (free 7-day trial) | Trial: 50 prompts daily on ChatGPT, Gemini, Google AI Overviews |
| Peec AI | Country-specific dashboards | $95/mo | 50 prompts, 3 models of your choice, 1 country |
| Otterly.AI | Lowest entry price | €29 or $29/mo (excl. tax) | 20 prompts, 3 of 7 AI engines |
| Avrae | Small teams wanting full coverage | $49/mo, or $29/mo billed annually | 25 prompts, 7 AI surfaces, twice-weekly refresh |
| Mentions.so | Low-cost tracking of a few LLMs | $49/mo | 25 prompts, 1 site, 3 LLMs |
| AthenaHQ | Analytics-heavy teams | $295/mo (free plan with 300 credits) | 3,600 responses/mo, unlimited prompts, 11 engines |
| Writesonic | Tracking plus content creation | $79/mo billed annually | 50 prompts daily on ChatGPT, Gemini, Google AI Overviews |
| Ahrefs Brand Radar | Existing Ahrefs customers | Add-on: custom prompts from $50/mo | Requires a paid Ahrefs plan; all AI models $699/mo |
Prices from each vendor's own pricing page, checked on 11 November 2026. Vendors change plans often, so confirm before buying.
How we checked: on 11 November 2026 we read each vendor's pricing page and compared what the cheapest paid plan actually includes - prompts, AI engines, and refresh limits - rather than the headline price alone. Sources: Profound, Peec AI, Otterly.AI, Avrae, Mentions.so, AthenaHQ, Writesonic, Ahrefs Brand Radar.
How to choose
Before comparing logos, get clear on what you actually need:
- Coverage - Does the entry plan track the AI surfaces your buyers use, or are some engines paid add-ons?
- Citations and sources - Can you see which URLs AI cites, and where you are missing?
- Competitor benchmarking - Can you measure share of voice against rivals?
- Actionability - Does it point to next steps, not just charts?
- Refresh and alerts - How fresh is the data on the plan you can afford?
- Pricing fit - SMB-friendly, or built (and priced) for enterprise?
How we ranked the platforms
We ordered platforms by the kind of buyer they fit best, not by feature count. We prioritized tools that answer practical visibility questions: where is your brand mentioned, who outranks you, what sources are cited, and what should you do next? We also weighed pricing clarity, what the entry plan really includes, and whether a team can get a baseline before committing.
The right platform depends on stage. A startup usually needs fast insight and affordable monitoring. An enterprise may need security, governance, deep analytics, and stakeholder reporting.
The platforms
1. Profound - best for large enterprises
Profound is the premium AI visibility platform for large organizations that need deep analytics, enterprise workflows, and formal vendor support. It is a better fit for mature teams than for startups still proving the channel.
Key features:
- Advanced AI visibility and category analytics.
- Conversation explorer for deeper answer analysis.
- Competitor intelligence and share-of-voice reporting.
- Enterprise plans that track up to 9 answer engines.
Pricing: Profound does not publish a paid price. Its pricing page offers a free trial (50 prompts run daily for 7 days on ChatGPT, Gemini, and Google AI Overviews) and a custom-priced Enterprise plan. See our Profound alternatives for options with public pricing.
Pros:
- Strong fit for enterprise buyers.
- Deep analytics and reporting workflows.
- Useful when several teams need AI visibility data.
Cons:
- No public price, so you have to go through sales to compare costs.
Best for: large teams that need enterprise-grade AI visibility intelligence.
2. Peec AI - best for country-specific prompt dashboards
Peec AI is a strong choice for marketers who want clean prompt dashboards and the ability to choose which AI models and which country they track. It sits below enterprise platforms in complexity.
Key features:
- Prompt-level AI visibility dashboards.
- Pick the AI models you track (3 on Starter).
- Country-level tracking (1 country on Starter).
- Unlimited users on every plan.
Pricing: Starter is $95/mo for 50 prompts, 3 models of your choice, 1 project, and 1 country. Each extra model is a paid add-on ($30/mo on Starter). See Peec AI alternatives.
Pros:
- Choose exactly which models matter to you.
- Clean dashboard experience.
- Unlimited users, so the whole team can log in.
Cons:
- Covering more than 3 models adds $30/mo per model on Starter, so full coverage costs well above the headline price.
Best for: teams that want clean prompt dashboards for one market and a short list of AI models.
3. Otterly.AI - best for the lowest entry price
Otterly.AI is a good fit for teams that want inexpensive AI search monitoring and link citation tracking. It focuses on the surfaces and sources behind AI answers rather than becoming a large enterprise suite.
Key features:
- AI search monitoring.
- Link and citation tracking.
- Conversational keyword and prompt monitoring.
- Lowest entry price in this list.
Pricing: Lite is €29/mo in Europe and $29/mo in the US (excluding tax), with 20 prompts (2,000 credits) and 1 workspace. Its pricing page says Lite covers 3 of 7 AI engines.
Pros:
- Lowest starting price here.
- Useful for citation and link visibility.
- Easy way to begin AI search monitoring.
Cons:
- 20 prompts on Lite is a small sample for tracking a whole category.
Best for: teams that want low-cost AI search and citation tracking.
4. Avrae - best for small teams that want full AI coverage
Avrae is a focused AI visibility platform for startups, SMBs, and marketing teams. You run a report on your site and see how AI describes your brand across ChatGPT, Claude, Gemini, Grok, Perplexity, Google AI Mode, and AI Overviews - all seven are included on every plan, with no per-model add-ons.
What you get:
- An AI Visibility Score benchmarking you against competitors.
- Prompt monitoring that tracks your priority questions over time.
- Citation analytics showing which domains AI cites for your category.
- Competitor analysis and share-of-voice tracking.
- Free tools: the AI SEO audit and LLMs.txt generator.
Pricing: Starter is $49/mo, or $29/mo billed annually, for 25 prompts, 2,250 responses a month, and a twice-weekly refresh. Scale is $89/mo ($39/mo annually) for 50 prompts and a daily refresh. There is a 7-day trial and a free audit report (one report, 5 custom prompts).
Pros:
- All seven major AI surfaces on every plan.
- Public pricing with a low annual entry point.
- Free audit to baseline before paying.
Cons:
- Newer and smaller than most tools here, with no AI crawler analytics, white-label agency reports, or built-in content writing - and Starter refreshes twice a week, so daily data needs Scale.
Best for: startups, SMBs, and marketing teams who want every major AI surface covered at a public, low price.
5. Mentions.so - best for low-cost tracking of a few LLMs
Mentions.so is a simple, low-cost way to monitor AI mentions for one site. It suits teams that know which three AI models matter most to them.
Key features:
- AI mention and prompt monitoring.
- Choose 3 LLMs on Starter from a list that includes ChatGPT, Perplexity, Claude, Grok, Gemini, DeepSeek, AI Overview, and Llama.
- All LLMs on the Pro plan.
Pricing: Starter is $49/mo for 25 prompts, 1 site, and 3 LLMs. Pro is $99/mo and tracks all LLMs.
Pros:
- Low starting price.
- Wide list of supported models to choose from.
- Clear upgrade path to all LLMs.
Cons:
- Starter tracks only 3 LLMs, so full coverage means paying for Pro.
Best for: single-site teams that want cheap tracking on the few models their buyers use.
6. AthenaHQ - best for analytics-heavy teams
AthenaHQ is a stronger fit for teams that want more analytics and recommendations than a lightweight tracker provides. It has the widest engine coverage on its entry paid plan in this list, at a higher price.
Key features:
- AI visibility analytics across 11 engines on Starter.
- Recommendation-focused reporting.
- Unlimited prompts, billed by credits (1 credit = 1 AI response).
- Free "Essential" plan with 300 credits.
Pricing: Starter is $295/mo for 3,600 credits and unlimited prompts. A free Essential plan includes 300 credits. See AthenaHQ alternatives.
Pros:
- Widest engine coverage on an entry paid plan here.
- Free plan to test before buying.
- Useful for teams that want prioritization, not only dashboards.
Cons:
- At $295/mo, Starter costs several times more than the entry plans of lean trackers.
Best for: growth teams that want recommendations and have budget to act on them.
7. Writesonic - best for tracking plus content creation
Writesonic is useful when visibility tracking is tied to content production. It can help teams find AI visibility gaps and then create or optimize content to close those gaps inside a broader AI writing workflow.
Key features:
- AI visibility tracking inside a content platform.
- AI writing and content generation.
- Content optimization workflows.
- Daily tracking on the entry plan.
Pricing: Starter is $79/mo billed annually for 50 prompts tracked daily.
Pros:
- Strong for content-led teams.
- Turns visibility gaps into content tasks.
- Daily tracking from the entry plan.
Cons:
- Starter through Growth track only ChatGPT, Gemini, and Google AI Overviews; all 8 platforms require Enterprise.
Best for: content teams that want tracking and execution in one broader platform.
8. Ahrefs Brand Radar - best for existing Ahrefs customers
Ahrefs Brand Radar makes sense for SEO teams already living inside Ahrefs. It adds AI visibility signals to an SEO workflow, which is convenient if you want brand visibility data alongside keyword, backlink, and content research.
Key features:
- AI visibility reporting inside Ahrefs.
- Familiar workflow for existing SEO teams.
- Brand and competitor monitoring.
- Connection to traditional SEO research data.
Pricing: Brand Radar is an add-on to a paid Ahrefs plan. Custom prompts start at $50/mo, and all AI models cost $699/mo.
Pros:
- Convenient for teams already using Ahrefs.
- Connects AI visibility to SEO research.
- Strong surrounding SEO toolset.
Cons:
- You need a paid Ahrefs plan first, and covering all AI models costs $699/mo on top of it.
Best for: SEO teams that already use Ahrefs and want AI visibility added to an existing workflow.
What to do next
- Get a free baseline with the AI SEO audit.
- Track 10-20 high-intent prompts across the AI surfaces your buyers use.
- Check which sources AI cites for your top prompts and earn coverage there - see how to get mentioned in AI.
If you want to see where you stand before choosing a tool, get your free Avrae audit report.
FAQ
What is an AI visibility optimization platform?
An AI visibility optimization platform tracks how often and how favorably your brand appears in AI-generated answers. The best platforms also show competitor share of voice, prompt-level trends, cited sources, and opportunities to improve visibility.
What is the best AI visibility platform for small teams?
It depends on budget and coverage. Otterly.AI has the lowest entry price (€29 or $29/mo for 20 prompts). Mentions.so and Avrae both start at $49/mo; Mentions.so tracks 3 LLMs on Starter, while Avrae includes seven AI surfaces. Peec AI suits teams that want to pick their models and market.
Which AI visibility platform is best for enterprises?
Profound is built for enterprise buyers, with deeper analytics, custom pricing, and up to 9 answer engines on Enterprise. AthenaHQ is a lower-cost option with 11 engines on its $295/mo Starter plan.
Can I track AI visibility for free?
You can get a free baseline with tools like Avrae's AI SEO audit, AthenaHQ's free Essential plan (300 credits), or Profound's 7-day trial. Ongoing multi-platform tracking, history, and competitor benchmarking usually require a paid plan.
Related: The complete GEO guide and the best LLM prompt tracker tools.