The best Profound alternatives are Peec AI for multi-country teams, Otterly.AI for the lowest entry price, Avrae for small teams that want every major AI engine on the entry plan, Mentions.so for agencies, and AthenaHQ for analytics-heavy growth teams. Stick with Profound if you are a large enterprise that needs custom contracts and deep reporting - it does not publish prices, so expect a sales conversation.
This guide compares each option by what its cheapest paid plan actually includes, not by feature lists.
Quick comparison
| Tool | Best for | Starting price | Entry plan includes |
|---|---|---|---|
| Peec AI | Multi-country teams | $95/mo | 50 prompts, 3 AI models of your choice (extra models $30/mo each) |
| Otterly.AI | Lowest entry price | €29 or $29/mo (excl. tax) | 20 prompts, 3 of 7 AI engines |
| Avrae | Small teams wanting all major engines | $49/mo, or $29/mo billed annually | 25 prompts, 7 AI systems, twice-weekly refresh |
| Mentions.so | Agencies | $49/mo | 25 prompts, 1 site, 3 LLMs |
| Writesonic | Tracking plus content | $79/mo billed annually | 50 prompts tracked daily on ChatGPT, Gemini, Google AI Overviews |
| AthenaHQ | Analytics-heavy teams | $295/mo | 3,600 AI responses (credits), unlimited prompts, 11 engines |
| Profound | Large enterprises | No public price | Free trial: 50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews |
Prices from each vendor's own pricing page, checked on 11 November 2026. Vendors change plans often, so confirm before buying.
How we picked these Profound alternatives
We looked for tools that do the same core job buyers want from Profound: seeing how AI systems describe a brand, which competitors appear more often, and which sources influence answers. Each alternative also had to give a clear reason to choose it over Profound, such as a public price, faster setup, agency packaging, or a content workflow.
How we checked: on 11 November 2026 we read each vendor's pricing page (linked in the table) and compared what the cheapest paid plan actually includes - how many prompts, which AI engines, and what costs extra. Headline prices are hard to compare otherwise: one tool's entry plan covers 3 engines, another's covers 11.
Why look for a Profound alternative
Profound is strong when the buyer is an enterprise team with budget, security requirements, and several stakeholders. Many teams evaluating it do not need the whole enterprise package yet.
Common reasons to compare alternatives:
- No public price: Profound's pricing page lists a free trial and a custom Enterprise plan, so you cannot budget without talking to sales.
- Engine coverage on the trial: the free trial covers ChatGPT, Gemini, and Google AI Overviews. Teams that care about Claude, Perplexity, or Grok need to check what a paid plan adds.
- Speed to value: many teams want a visibility baseline this week, not a procurement process.
- Focus: some teams only need mention tracking, citations, competitor share of voice, and prompt monitoring.
The best alternatives
1. Peec AI - best for multi-country teams
Peec AI is a good Profound alternative for teams that want clean prompt dashboards and track visibility by country. Its pricing is public, and you pick which AI models to track.
Key features:
- Prompt-level visibility dashboards.
- Country-level tracking (the Starter plan covers 1 country).
- Competitor monitoring across the models you choose.
- Unlimited users on every plan.
Pricing: Starter is $95/mo for 50 prompts, 3 models of your choice, 1 project, and 1 country. Each extra model is a paid add-on ($30/mo on Starter). See Peec AI alternatives for a deeper breakdown.
Pros:
- Public, predictable entry price.
- You choose the 3 models that matter to your buyers.
- Unlimited users, so the whole team can see the data.
Cons:
- Covering more than 3 models adds $30/mo per model on Starter, so the total rises quickly if you want broad coverage.
Best for: teams that need country-level AI visibility and are happy to track a chosen set of models.
2. Otterly.AI - best for the lowest entry price
Otterly.AI is the cheapest paid entry point in this list. It suits teams that want to start monitoring AI search answers and cited links without a large commitment.
Key features:
- AI search monitoring across answer engines.
- Link and citation tracking.
- Prompt tracking.
Pricing: Lite is €29/mo in Europe and $29/mo in the US (excluding tax) for 20 prompts (2,000 credits) and 1 workspace. Otterly's page says Lite covers 3 of 7 AI engines.
Pros:
- Lowest paid entry price here.
- Simple enough for a small team to test quickly.
- Good fit for citation and link monitoring.
Cons:
- 20 prompts on Lite is a small set; most brands need more than that to cover their category.
Best for: teams that want an inexpensive first look at AI search and citations.
3. Avrae - best for small teams that want all major engines
Avrae is a focused AI visibility tracker for startups, SMBs, and lean marketing teams. Every plan, including the cheapest, tracks the same seven AI systems: ChatGPT, Claude, Gemini, Grok, Perplexity, Google AI Mode, and AI Overviews.
Key features:
- AI Visibility Score benchmarked against competitors.
- Prompt monitoring for the questions buyers actually ask AI.
- Citation analytics showing which domains influence AI answers.
- Competitor analysis for share-of-voice tracking.
- A free audit report to baseline visibility before paying.
Pricing: Starter is $49/mo, or $29/mo billed annually, for 25 prompts, 2,250 responses a month, and a twice-weekly refresh. Daily refresh starts on Scale ($89/mo, or $39/mo billed annually) with 50 prompts. There is a 7-day trial and a free audit report. See Avrae pricing.
Pros:
- All seven AI systems on every plan - no per-model add-ons.
- Public pricing with an annual option.
- Free audit report before you commit.
Cons:
- Newer and smaller than Profound. It has no crawler or bot analytics, no white-label agency reports, and no built-in content writing, and Starter refreshes twice a week (daily needs Scale).
Best for: startups and SMBs that want broad engine coverage at a public price.
4. Mentions.so - best for agencies
Mentions.so is a Profound alternative for agencies and consultants: it has a dedicated Agency plan with white labelling, and a low-cost Starter plan for a single site.
Key features:
- AI mention and prompt monitoring.
- Competitor share-of-voice reporting.
- White-label reporting on the Agency plan.
Pricing: Starter is $49/mo for 25 prompts, 1 site, and 3 LLMs. Pro is $99/mo and tracks all LLMs. The Agency plan, with unlimited sites and white labelling, is $399/mo.
Pros:
- Low entry price.
- A clear upgrade path to all LLMs on Pro.
Cons:
- Starter covers 1 site and 3 LLMs, so agencies managing several clients will likely need a higher plan.
Best for: agencies and consultants managing AI visibility for clients.
5. Writesonic - best for tracking plus content creation
Writesonic makes sense when you want AI visibility tracking connected to content production. It is an AI writing platform with visibility tracking included in its paid plans.
Key features:
- AI search visibility tracking on every paid plan.
- AI writing and content generation workflows.
- Content optimization support.
Pricing: Starter is $79/mo billed annually for 50 prompts tracked daily.
Pros:
- Daily tracking on the entry plan.
- Shortens the distance between finding a gap and publishing content.
Cons:
- Starter through Growth track only ChatGPT, Gemini, and Google AI Overviews. All 8 platforms is an Enterprise feature.
Best for: content-led teams that want to turn AI visibility gaps into new pages quickly.
6. AthenaHQ - best for analytics-heavy growth teams
AthenaHQ is a more analytics-heavy alternative for growth teams that want broad engine coverage and are ready to spend more than a basic tracker costs.
Key features:
- AI visibility analytics across 11 engines on Starter.
- Unlimited prompts, metered by credits.
- Competitor and category tracking.
Pricing: Starter is $295/mo for 3,600 credits (1 credit = 1 AI response) with unlimited prompts. A free "Essential" plan includes 300 credits. See AthenaHQ alternatives.
Pros:
- Widest engine coverage on an entry plan in this list (11 engines).
- Free plan to try it.
Cons:
- $295/mo is the highest public entry price here, and usage is capped by credits rather than prompts.
Best for: growth teams that want deep, broad AI visibility data and have the budget for it.
7. Stick with Profound - best for large enterprises
Profound remains a strong choice if you are a large organization that wants an enterprise vendor relationship, custom contracts, and deep reporting. The alternatives above win on price transparency, simplicity, or focus; they do not all replace an enterprise suite.
Key features:
- Enterprise AI visibility analytics.
- Up to 9 answer engines on Enterprise.
- Free trial: 50 prompts run daily for 7 days.
Pricing: Profound does not publish a price. Its pricing page lists a free trial and a custom Enterprise plan.
Pros:
- Built for large teams and complex reporting.
- Free trial with daily runs.
Cons:
- No public pricing, so you cannot compare cost without a sales process.
Best for: enterprise teams with budget, procurement requirements, and a need for deep AI search intelligence.
Profound vs Avrae
Choose Profound if you need an enterprise vendor, custom contracts, and deep analytics for a large organization. Choose Avrae if you want a public price, all seven major AI systems on the entry plan, and a focused view of mentions, citations, competitors, and prompts.
The difference is scope. Profound is the bigger enterprise platform. Avrae is a smaller, focused tracker with fewer features (no crawler analytics or white-label reports).
How to choose
- Baseline first. Run the free AI SEO audit so you know whether AI visibility is actually a problem.
- List your must-have engines. Entry plans range from 3 engines (Peec AI, Mentions.so, Writesonic) to 11 (AthenaHQ). Check the ones your buyers use.
- Count your prompts. Entry plans range from 20 prompts (Otterly.AI) to unlimited prompts metered by credits (AthenaHQ).
- Compare total cost. Include model add-ons, refresh frequency, seats, and annual vs. monthly billing.
- Pick the tool you will act on. A simpler report that leads to content, PR, and citation work beats a complex dashboard nobody opens.
FAQ
What is the best Profound alternative?
It depends on what you need. Peec AI fits multi-country teams, Otterly.AI has the lowest entry price, Avrae covers all seven major AI systems on its entry plan, Mentions.so suits agencies, and AthenaHQ fits analytics-heavy teams. Large enterprises may be best served by staying with Profound.
Why do teams look for Profound alternatives?
Profound does not publish pricing, and it is built for enterprise buyers. Smaller teams often want the core visibility data - mentions, citations, competitors, and prompts - with a public price and faster setup.
Is there a cheaper alternative to Profound?
Profound has no public price, so a direct comparison needs a quote. Public entry prices for alternatives start at €29 or $29/mo (Otterly.AI, excluding tax), $49/mo (Mentions.so and Avrae, or $29/mo for Avrae billed annually), $79/mo billed annually (Writesonic), $95/mo (Peec AI), and $295/mo (AthenaHQ).
Should I choose Profound or Avrae?
Choose Profound if you need an enterprise-grade suite and vendor relationship. Choose Avrae if you want a focused tracker with public pricing and all seven major AI systems on every plan.
What to do next
Start by getting a free visibility baseline. Run the AI SEO audit, then compare the results against your competitors and decide whether you need a focused tracker or an enterprise suite.
Get your free Avrae audit report to compare it against Profound for your use case.
Related: Best AI visibility platforms and the complete GEO guide.